• 01Who are we designing for?
• 02What is the business trying to achieve?
• 03What constraints exist (tech, timeline, budget)?

I begin by aligning with both user needs and business goals. This includes stakeholder discussions, reviewing existing products, and identifying constraints early.

• 01What is the core problem?

Next, pulling together research insights to create a core problem statement and defining the North Star for the project’s success.

• 01How can we solve it?

Then, we brainstorm a wide spectrum of solutions using methods like Crazy 8s, storyboarding and find creative ways to solve what users really need.

• 01How might this work?
• 02Wireframes → flows → prototypes

Next, I turn ideas into interactive prototypes — making it easier for teams and stakeholders to react, validate, and refine.

• 01Does it actually work?

Then, we review and refine ideas with clients and stakeholders and later test with real users to see what’s not working and improve the experience.

• 01How can we make it better?
• 02Handoff to developers
• 03Post-launch thinking

And, I ensure designs are implementation-ready during handoff. We keep making small improvements based on what we learn, so the product keeps getting better.